Schwarzkopf Professional are delighted to sponsor the Customer Care category of the British Hairdressing Business Awards. Why? Because excellence in customer service is celebrated in creative ways blending service, performance and results in brilliant businesses up and down the country every single day. For us, customer service cascades across the delivery of cutting edge products such as IGORA, BC, BlondMe, TBH; inspirational trend-focussed Essential Looks and innovative teams formed of new talent with our YAT, digital influencers with the Collective and Shaping Futures’ educators are literally changing the lives of disadvantaged young adults around the world. The care that goes into each and every customer is what transforms an experience from ordinary into extraordinary and it is always the difference that makes a difference.