We bring the glamour of Hollywood to your salon. And health to the hair of your clients.
We are JOICO, from Los Angeles, the city of the stars and beautiful people. New looks are born and new styles created on a daily basis here. In the long term, that can put a lot of strain on hair. That is why top hairdressers from LA and all over the world swear by our products: because they treat, color and style hair in a healthy way. Together, we bring health to the hair of your clients.
JOICO. The joi of healthy hair.